This weekend I came across the advert for the IKEA 2014/2015 catalogue. And I loved it! The video clip runs for about 2:30 minutes and is tongue-in-cheek with its many references to modern technology.
The references to sharing and application made me smile – as did the demonstration of how to use a book. And the ending of the advert resonates: “experience the power of a bookbook”. Makes me wonder whether in the future I will have to teach my students how to read a physical book 🙂
What is your favourite part of the new IKEA catalogue ad?
© Colline Kook-Chun, 2014