Advert with a Difference

This weekend I came across the advert for the IKEA 2014/2015 catalogue. And I loved it! The video clip runs for about 2:30 minutes and is tongue-in-cheek with its many references to modern technology.

The references to sharing and application made me smile – as did the demonstration of how to use a book. And the ending of the advert resonates: “experience the power of a bookbook”. Makes me wonder whether in the future I will have to teach my students how to read a physical book πŸ™‚

What is your favourite part of the new IKEA catalogue ad?

Β© Colline Kook-Chun, 2014

31 thoughts on “Advert with a Difference

      1. Can’t imagine that. Was strange to see, while I was teaching the Japanese students, that they took out their small devices and use the dictionary on it. I first wanted them to use real book dictionaries but … no use for a book


  1. I hadn’t seen that one before – excellent πŸ™‚ As for reading… I’m wondering if it will die out entirely in 20 years? Probably not but physical books are under threat all the time. Our Son has a kindle but we insist on him reading some hard copy too – Currently he’s reading The Hound of The Baskervilles from my Sherlock Holmes collection.


  2. I love it, too!! It’s hard to pick out a favorite part, it’s so clever and brilliant. The password option made me laugh. Thanks for sharing that. Makes me want to get an IKEA catalog. πŸ™‚


  3. Now this is definitely an advert with a difference Colline. Go back all the way to how we’ve done it all the time without the internet. πŸ˜€

    Great share and post! πŸ˜€


  4. What a brilliant ad! I will admit that I HATE IKEA stuff, and swore it off years ago. But I will now admit that I’m sorry that I swore at so many of the items I bought all those years ago. Had I been able to see the future, I would have used more polite curse words!


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